--- title: "About LabsCubed | Automated Tensile Testing Solutions" description: "Learn about LabsCubed's mission to revolutionize material testing with innovative automated tensile testing machines for rubber and plastics. Our vision, team, and commitment to quality." url: https://labscubed.com/about-us --- About LabsCubed # At LabsCubed, we believe in the power of materials to change our world Our Story ## Discover our story. ![Engineer's desk setup with laptop, monitor, and LabsCubed branded water bottles.](https://labscubed.com/assets/img/about/2016-the-journey-begins.webp) 2016 ### The Journey Begins Our startup journey commenced with a profound realization of the transformative power of materials in engineering. Fuelled by this insight and driven by the founders' frustration with manual sample testing, LabsCubed was born. ![LabsCubed engineers collaborating on CAD design for tensile testing equipment development.](https://labscubed.com/assets/img/about/2017-2018-industry-insight-1280.webp) 2017—2018 ### Industry Insight Engaging with over 100 professionals in the rubber industry revealed a pressing need for faster and more efficient sample testing methods. Over the ensuing two years, we dedicated ourselves to crafting innovative solutions to address these pervasive industry challenges. ![LabsCubed team members shaking hands and networking at an industry event.](https://labscubed.com/assets/img/about/2019-competition-triumph-1280.webp) 2019 ### Competition Triumph LabsCubed emerged victorious, clinching the top prize at the prestigious PLAST-EX and Advanced Design & Manufacturing Expo competition, validating our commitment to innovation and excellence. ![LabsCubed CubeOne and CubeTen automated tensile testing machines in a modern material testing laboratory.](https://labscubed.com/assets/img/about/2019-introducing-cubeone-1280.webp) 2019 ### Introducing CubeOne Following six rigorous prototype iterations and extensive testing of over 10,000 samples, coupled with significant venture capital investment, we proudly unveiled CubeOne. This cutting-edge tensile testing machine boasted unparalleled accuracy and consistency, setting a new standard in the industry. ![LabsCubed CubeOne automated rubber tensile testing machine in its shipping packaging, ready for delivery.](https://labscubed.com/assets/img/about/2020-expansion-and-advancement-1280.webp) 2020 ### Expansion and Advancement Our relocation to a state-of-the-art manufacturing and office facility in 2020 marked a pivotal moment in our growth trajectory. This strategic move empowered LabsCubed to scale up production and accommodate our burgeoning team, laying the foundation for future success. ![Collage showcasing LabsCubed automated tensile testing technology, including robotic sample handling and production.](https://labscubed.com/assets/img/about/2021-milestone-achievement-1280.webp) 2021 ### Milestone Achievement The culmination of years of unwavering dedication and relentless pursuit of excellence culminated in the delivery of our first full-production machines to customers in 2021. This significant milestone underscored our commitment to pushing the boundaries of innovation and delivering superior solutions to our valued clients. ![Collage of LabsCubed machines and production line.](https://labscubed.com/assets/img/about/2022-2023-momentum-builds-1280.webp) 2022—2023 ### Momentum Builds Buoyed by our achievements, we intensified our efforts to enhance our machines, focusing on optimizing user-friendliness, calibration, and serviceability. Simultaneously, we embarked on ambitious projects, including the development of a groundbreaking plastics and adhesives machine, driven by customer demand and market trends. ![LabsCubed automated tensile testing machine and team.](https://labscubed.com/assets/img/about/2026-expanding-horizons.webp) 2026 ### Expanding Horizons With a robust presence established in production facilities in North America, LabsCubed now sets its sights on broader horizons. Our strategic roadmap includes diversifying our product lines and venturing into the European market, poised to revolutionize the industry with our innovative solutions. [Book a Demo](https://labscubed.com/get-a-quote) Ontario, Canada ## Stay in touch. Email [info@labscubed.com](mailto:info@labscubed.com) Office 14 Hoffman St., Kitchener, Ontario, Canada ![World map with the LabsCubed office marked in Kitchener, Ontario, Canada](https://labscubed.com/assets/img/about/location-map.svg)